Earlier this week I was browsing the BMW USA website, and I requested a brochure to be sent to my house regarding the latest M3.
I've done the same thing for several other car companies in the past. I place a request, go about my life and forget about it, and eventually I'm entertained when it does arrive. That transition period is typically a couple weeks, and the brochure will come folded in half in my mailbox. Hey, at least it isn't a bill.
This time, I come home to see a fairly large box sitting by my front door, weighing about two and a half pounds. It didn't occur to me that it would be the requested information, as I expected to be put on a mailing list. Sure enough, I've recieved several thick booklets containing marvelous pictures and schematic drawings of everything i could want to know, with minimal fluff.
Nothing overly spectacular, but you could say it's the simple attention to detail and care for the costumer that tickled me here.
Well done, BMW
LongHairedHippy: Just let him die out. The odds are on that he won't reproduce, so the problem will take care of itself