And when BMW make the M7, why not make an MX5 to blow the ML55 away...?
The M7 just isn't nessesary, Mercedes only have an AMG for the S, just because they have an AMG for just about every model they produce, Aclass, Cclass, Eclass and so on... Every mercedes (more than half) have an AMG version. BMW dont need to go all out and make an M for each and every model just because they think it will sell, as Mercedes probably think. At least BMW has the decensy to put different engines in each M model, but the AMG make the same 5.5 liter supercharged V8 for every single one, but the C and SLK models (and A class).
I dont think BMW need to do the M7, should they? My answer would be no. If BMW would do it for sells, it probably wouldn't do as well as the S8 (soon to come out) just because it would be over 130, 000. But both campanies set up their cars in the same sort of way: take a Bmw 3er, it starts with the 316, 318, 320, 323, 325, 328, 330, M3 and M3 CSL (if you want to count it). Mercedes have teh same type of organization: an E class, E230, 320, 420, 500 and AMG55. If you notice, BMW make more from working with one product. Mercedes, in a way, have to make up for only have 4 different (and its probvably more) base models by selling the AMG55 version for twice as much. With BMW you can probably get a 330 as expencive as a M3 coupe, but an E420 probably would never get as expencive as the AMG model. So Mercedes are almost obligated to make a version for each model, that they can just over price to make up for lost sells. BMW ont he other hand doesn't need to worry about that, they make several different variations per model.
The question here though is about the 7.. The 7 so far, only has the 745i, 745il, 760i and 760il. Why should BMW focus on the 7 that much, when they're aware that it wont make as much sells for them as a 3er or a 5er, hence the 3er and 5er have M versions. So even if BMW "should" make the M7, which they shouldn't, they wouldn't just because it wont be considered an investment. Mercedes producing the S55, in my opinion, was just to make themselves look better as a company. Since they produced the C32, E55, ML55, and SLK32, they figured they complete it with the S55, and therefore finishing it off with the CL55 and SL55. The only logical AMG55 in my opinion, is the SL55- the rest overall are just flashy machines.
<span style='font-size:14pt;line-height:100%'>The Stable, and what it contains :</span>
<span style='font-size:8pt;line-height:100%'>-</span><span style='color:blue'>2000 BMW 528i </span>(mine)
.5spd Steptronic/Auto, M5 sports package
.Silver on Black leather
<span style='font-size:8pt;line-height:100%'>-</span><span style='color:blue'>2003 BMW 330cic </span>(wife)
.6spd manual, sports package
.Alpine white on Sand leather
<span style='font-size:8pt;line-height:100%'>-</span><span style='color:red'>2003 Porsche 996 Targa </span>(toy)
.6spd manual, 18" sport classic, w/ Pzero, dual exhaust tips.
.Atlas grey on "boxster" red leather (like imola)
-<span style='color:gray'>2004 BMW Z4 3.0</span> (daughter) *coming*