Newbie Has A Question About M5's - BMW Forum - BimmerWerkz.com
M-Series (M1, M3, M5, M6) General M-Series Discussion - If it does not fit into a more specific M Category above, please place it in here. In addition, previously archived M-Series discussion is located in this section.

 
LinkBack Thread Tools Display Modes
#1 (permalink) Old 03-25-2005, 10:09 AM
n00b
 
Join Date: Mar 2005
Posts: 1
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
BMWMD is an unknown quantity at this point
(Thread Starter)
I am kinda newer to the luxury car market and have a quick question about how BMW operates.

I guess I have been hearing about the M5 and how awesome it's going to be for roughly 2 full years now, but it just never seems to arrive. No dates as to when it's coming, no announcements planned. Car and Driver has the review of how GREAT it is compared to the Mercs, but that was late last year.

Is this the most bizarre marketing you have ever heard. Imagine seeing a Super Bowl commercial about so something that is just so incredible, so groundbreaking, so revolutionary....then going to your local store foaming at the mouth only to be told.....uhhhhh it's coming......uhhhh soon....I guess..maybe later this year....but someday when it gets here, it's gonna really kick your a$$.

Seriously, am I missing something? This has to be the longest build up for a product in history.

I guess I work in marketing, so in my field, you have the product on the store shelves, on the way to the car lots, or ready on the net....then hype the crap outta it and make your money.

Last thing...so the last M5 was made in 2003....then a 3 year wait for the new one... Anyone have info as to why that is? Am I wrong on this? I can't seem to find a car newer then 2003 on the web. Again, these are all things that you would be taught in marketing 101. You have a hot product...you pump it out year after year with little changes to keep it fresh..

I think this car will be one of the greatest cars ever made....just a little frustrating.

Thanks for any input and be gentle....I'm a newbie
BMWMD is offline  
Sponsored Links
Advertisement
 
#2 (permalink) Old 03-25-2005, 10:49 AM
n00b
 
Join Date: Aug 2004
Posts: 27
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
BiG_B is an unknown quantity at this point
I think it took them roughly 3 years because totally redesigning a new M car takes time. The M series is the ultimate of the ultimate of driving machines for BMW, and I am sure they wanted to do a good job and make this new M5 perfect. After all, wouldnt you want your special line of products to be reeeealllly good?. Probably will be an awesome car.

01 330ic
new e36
BiG_B is offline  
#3 (permalink) Old 03-25-2005, 12:17 PM
7th Gear (SMG)
 
Join Date: Feb 2005
Location: Chicago
Posts: 3,109
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
4evrwyntr is on a distinguished road
Send a message via AIM to 4evrwyntr Send a message via MSN to 4evrwyntr Send a message via Yahoo to 4evrwyntr
You also got to keep in mind that it really isn't ALL BMW's MARKETING! I'd wager that a lot of the "hype" and whatnot isn't a direct marketing ploy so much as hearsay and word of mouth - what you get when such a highly anticipated car is... well... anticipated. Think about videogame consoles - the Nintendo DS came out this year, but it was talked about for 2 years previous.
Also think about the M5 as well as other M histories... Having an M is like setting the baseline for other brands to be compared - it took many car manufacturers 10 years to catch up with the current/old M, and now BMW is unveiling the new one - just so it will take others another 10 years to catch up. In BMW's minds, that's how it's been, why should it be any different? Why rush?
Anyway, that's my two cents as to the psychology of the anticipation.
But like I was saying before, it's being hyped so much that the hype itself is self-perpetuating out of control. I do agree with you - let's get the car already, yah?


Crap, I think I may be a yuppie...
1998 BMW e36 M3 Sedan
2003 MINI Cooper
4evrwyntr is offline  
#4 (permalink) Old 03-26-2005, 01:07 AM
5th Gear Member
 
Join Date: Jun 2004
Location: Toronto
Posts: 1,011
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Live_the_Curves is an unknown quantity at this point
Quote:
Originally posted by BiG_B@Mar 25 2005, 10:49 AM
I think it took them roughly 3 years because totally redesigning a new M car takes time. The M series is the ultimate of the ultimate of driving machines for BMW, and I am sure they wanted to do a good job and make this new M5 perfect. After all, wouldnt you want your special line of products to be reeeealllly good?. Probably will be an awesome car.
[snapback]318182[/snapback]

I think they were dovelopping this car way before 2003, it was out in europe in 2004. So to make a brand new model I would say the design started back in 2000 or even 2001.
Live_the_Curves is offline  
#5 (permalink) Old 03-30-2005, 09:24 PM
5th Gear Member
 
325isBaby's Avatar
 
Join Date: Jul 2004
Location: Spokane, WA
Posts: 1,003
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
325isBaby is on a distinguished road
Send a message via MSN to 325isBaby
The M5 is BMW's "trade-mark" per-say...BMW totally flipped the whole car industry upside down when they introduced a high performance luxury sedan...of course you shouldn't mess with your cornerstone and bring out something mediocre to follow the E39 M5. Just think how long it probably took to design the new V-10! And to really make it a breath taking car! The new M5 has been shoreside for quite some time now (I have a friend working for the VDC in Oxnard CA he's probably one of the first guys to see it up close and personal) and we are currently getting ready to recieve our first one here. I'm excited to see it (I've heard lots of good things so far!!)

http://www.myspace.com/330xigirl
Come see me at MySpace
325isBaby is offline  
Sponsored Links
Advertisement
 
Reply

  BMW Forum - BimmerWerkz.com > BMW Model Specific Forums > M-Series (M1, M3, M5, M6)


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
User Tag List

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode



Similar Threads
Thread Thread Starter Forum Replies Last Post
Is it worth getting SMG? Newbie Question. Bimmer2004 M-Series (M1, M3, M5, M6) 5 07-30-2004 05:57 PM
Newbie Question about clock/time winston 3-Series (E46, E90) 4 07-19-2004 12:23 PM
Weird Question Newbie del23 3-Series (E36) 1 02-26-2004 11:43 PM
Newbie With A Question MHFontaine Bimmer Talk/Motorsports Talk 1 07-22-2003 08:40 AM
Newbie With A Question MHFontaine 3-Series (E36) 8 07-22-2003 12:13 AM

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome