Rolls-Royce Sales Up 146% as Luxury Automaker Looks to Double Volume in 2010
After a dismal year in 2009, Rolls-Royce is reporting a sales boom of its products so far in 2010. According to the Financial Times, sales of Rolls-Royce models are up 146 percent for the first five months of the year. The reason for the drastic increase isn't just the turn-around in the economy, however, but the introduction of the new Ghost model. Not only is the Ghost expanding the Rolls-Royce lineup, but its significantly more “affordable.” Launching in most markets over the winter the Ghost retails for $245,000, while the high-end Phantom starts at $380,000.
According to Rolls-Royce boss Torsten Müller-Ötvös, the company expects to double sales in 2010 compared to last year. Much of that will come from the new Ghost model, with increased sales in developing markets forecast to drive demand. In fact, Müller-Ötvös commented that the company expects China to surpass the U.K. as the brand's second largest market this year. The largest market for Rolls-Royce products continues to be the United States.
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