I think it is just some 10 year olds at heart having some fun personally. Top Gear quote, can't remember which of the fellas said it, "At the heart of every man who buys a supercar is a 10 year old," and I think that translates to this. It might not be a great move at this point but it might play out, who knows. What it boils down to for me is, hey they can make it and if they wont too then let them. The M X5 and X6...now that has actually worked out since VW isn't going to have Porsche do anything but sports coupes now, but it should have just been one model, not both. Eeehh, who cares, let them do what they want, they always do and somehow no matter how much we hate them for some of the stupid moves they grow on most of us for most of the cars and we forgive them.