Report: 80 Percent of BMW 1 Series Drivers Think Their Car is Front-Wheel Drive - BMW Forum - BimmerWerkz.com
 
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#1 (permalink) Old 03-23-2010, 01:53 PM
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Report: 80 Percent of BMW 1 Series Drivers Think Their Car is Front-Wheel Drive


They don’t call BMW the “ultimate driving machine” for nothing. Or do they? According to a new statistic released by BMW, the company’s rear-drive performance philosophy might not be all that important to buyers. Or at least buyers of the entry-level 1 Series.

In a recent conference call, BMW CEO Norbert Reithofer said that 80 percent of 1 Series drivers think their car is front-wheel drive.

While this statistic certainly says something about 1 Series buyers, Reithofer was using it to show how BMW believes its customers will accept front-drive models. Currently BMW does not offer any front-drive models (although BMW’s MINI brand does), but BMW is planning to introduce a front drive vehicle to its lineup in the near future. This new platform would be shared with the next-generation MINI Cooper and would be used by BMW to compete with the recently released Audi A1 – itself a front-driver.

Traditionalists might scoff at the notion of a “wrong-wheel drive” BMW, but considering the incredible handling BMW has managed to deliver in its MINI models, we’re pretty sure the German automaker will keep its tag-line.


More: Report: 80 Percent of BMW 1 Series Drivers Think Their Car is Front-Wheel Drive on AutoGuide.com
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#2 (permalink) Old 03-23-2010, 02:38 PM
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That statistic is a bunch of crap. Sorry, I do not believe it at all. If it's being used as a justification to build a FWD car and it's being considered solely because of this statistic I ask that the sources be checked, how big was the pole, and what was the average IQ of the people who were polled. I don't know how anyone can mistaken a RWD car for a FWD car.
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#3 (permalink) Old 03-23-2010, 02:57 PM
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#4 (permalink) Old 03-23-2010, 05:12 PM
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I'd say its safe to assume that 80% of those interviewed either had little to no knowledge of cars, or are complete idiots.
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