According to Jalopnik, BMW advertisers in Hong Kong took advantage of an Audi dealer's storefront by hanging a large-format ad for the all-new 5-Series right above the showroom.
The two German luxury carmakers have a history of one-upmanship with regards to advertising, and we're not surprised given the highly competitive, put-LEDs-on-everything segment.
We wonder how Audi will respond … may we suggest hiring the stunt driving team from Ronin and jumping an S8 over the BMW dealership? If you don't know what we're on about, check out the video at the link below.
More: Hong Kong Audi Dealership Hoodwinked with BMW Billboard