BMW has officially unveiled a new entry-level version of its flagship 7 series sedan at the Detroit Auto Show. Priced from $71,025, it undercuts the current 750i by roughly $11,000 bringing the 7-Series into a slightly more affordable bracket.
Using BMW’s twin-turbo inline-six cylinder engine, the 740i (and extended-wheelbase 740Li) make 315-hp at 5800 rpm and 330 ft-lbs of torque from 1600-4500 rpm. That’s V8 power from a six-cylinder. No fuel-economy numbers have yet to be released, but expected the 740i to undercut the 750 by a considerable margin.
Both the BMW 740i and BMW 740Li will be available with all 7 Series options including the M Sport, driver assistance, luxury seating, rear entertainment and BMW Individual Composition packages. The 740Li is priced from $75,425.
The 740i and 740Li join the V8 750i/750Li and V12 760Li in BMW’s flagship line in North America.
More: 2010 Detroit Auto Show Coverage