BMW's Has High Hopes For New "i" Brand, Should Be In Market By 2014
A few months ago, BMW announced that it will introduce a new sub-brand, that will focus its energy on electric and hybrid vehicles, and this new division will simply be called "i."
Now comes a report that suggests BMW hopes the "i" brand will be able to sell 30,000 of its i3 electric model per-year. That number matches that of the lower production Mini models. The i30 is also expected to cost around 40,000 Euros (roughly $56,000), so it won't be cheap.
This won't be the only model under this brand, an i8 hybrid sportscar based on BMW's Vision Efficient Dynamics concept will also be introduced around the same time. So it's worth keeping an eye out on this upcoming Bavarian brand.
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