We're all aware that texting and driving don't mix, yet day in and day out, we hear of another accident caused by this distraction. In order to hit the point home about the dangers of this habit, BMW has taken up the cause by launching a national advertising campaign to fight the habit.
Expect to see "DON'T TXT & DRIVE" ads popping up on TV and magazines in the near future. The commercial, which you can watch after the jump, features how far parents will go to ensure their children's safety, yet when a cell phone goes off, see what the mother does while driving.
In the magazine ad, a driver is paying attention a mobile phone in one hand, while the other hand is on the wheel. On the phone's screen, you see a dot-matrix outline of a child chasing a ball into the street after a ball.
These ads will also make their way online, in print and on radio, and will start making the rounds this month.
It's great to see BMW taking a stand to this potentially deadly problem. According to the National Highway Traffic Safety Administration, nearly 5,500 people were killed in crashes involving distracted drivers in 2009 and nearly 87 percent of teens admit to texting while driving.
What are your thoughts on the ads? Let us know in the comments section below. And don't forget to watch the TV ad after the jump.
More: BMWs Dont TXT & Drive Campaign Set to Launch This Month