BMW Sub-Brand Set To Launch Monday - BMW Forum -
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BMW Sub-Brand Set To Launch Monday

While rumors of the new BMW sub-brand have been floating around for months, February 21st has been marked as the official announcement date for details the sub-brand, and the apparently revolutionary MegaCity electric vehicle.

Many suggest that the new sub-brand will be a re-imagining of the Isetta microcar of nearly a half century ago, and use some of the advanced materials that the Megacity also uses. Smaller internal combustion engines are a possibility, with the MegaCity setting itself apart by using the all electric drivetrain used in the BMW ActiveE.

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