Set to earn the title for the year's best-selling luxury marque, BMW aims to keep the momentum going and targets its next goal to expanding U.S. sales by another 25 percent within no more than 3 years.
BMW U.S. head Ludwig Willisch addressed with conviction, "In the mid-term, we expect U.S. sales of 300,000 units for the BMW brand." Comparatively, BMW is poised to sell 240,000 units this year and has sold 221,073 up to the end of November. At an extremely close second, Mercedes-Benz, has sold 219,491 units.
Despite leading by only a small margin, the head of BMW sales Ian Robertson is unfazed. "We want to be the number one premium brand in the U.S. this year and in the future. Year to date, we are ahead of Mercedes [in the United States] and we intend to defend that position."
More: BMW To Boost Sales In America To 300,000 Units