BMW has for a fifth straight month, held the top spot in its sales lead over Mercedes-Benz and Lexus, delivering the most luxury models in the U.S. BMW has been able to hold this position thanks to the deliveries of the new 5-Series and X3 SUV. The German automakers U.S sales rose 6.5 percent last month compared with a year earlier, to 20,815. This accomplishment has allowed to automaker to move in closer to being 2011′s top-selling U.S luxury brand. Lexus currently holds that impressive position and has done so for 11 years straight.
Both Mercedes-Benz and Lexus have both dipped in sales but for different reasons. Mercedes-Benz fell 1.9 percent to 18,477 in August but Lexus dropped seven percent to 18,103 due to continuing inventory disruptions caused by the March earthquake and tsunami.
"This has been a very strange August for our industry with both difficult news and unfortunate events consumer confidence down and an earthquake, hurricane and floods in the Northeast," Jim O'Donnell, head of BMW of North America, said in a statement.
So far, BMW has increased sales by 12 percent through August to 155,929 and Mercedes-Benz is up 6.1 percent in U.S sales to 148,409. Lexus has dipped 17 percent to 120,652 but the March disaster must be taken into account.
More: BMW Beats Lexus and Mercedes For Fifth Month In U.S Sales