BMW Banned from Calling Electric Vehicles "CO2 Free" in Europe - BMW Forum - BimmerWerkz.com
 
LinkBack Thread Tools Display Modes
#1 (permalink) Old 07-29-2010, 12:09 PM
Moderator
 
Join Date: Jul 2010
Posts: 307
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
AutoGuide.com has a little shameless behaviour in the past
(Thread Starter)
BMW Banned from Calling Electric Vehicles "CO2 Free" in Europe


BMW will not be allowed to market electric cars like the ActiveE concept in Europe as emissions free, after a ruling by the European Advertising Standards Alliance (EASA). The news comes despite the fact that operating the fully-electric ActiveE produces no emissions.

According to EASA the ActiveE is not a zero emissions vehicle as is requires electricity to run. And as BMW can't guarantee that the electricity generated for the car's motor was produced without creating C02.

In that context, the ruling is easily seen as not only absurd, but as a road-block against promoting green technology. BMW has yet to comment on the matter, but is likely to carefully market electric vehicles in the future as not "directly" producing emissions.

While just a concept, the ruling on the ActiveE may have huge repercussions for BMW (as well as all other European automakers), as it prepares the launch of the electric MagaCity vehicle.

More: BMW Banned from Calling Electric Vehicles "CO2 Free" in Europe on AutoGuide.com
AutoGuide.com is offline  
Sponsored Links
Advertisement
 
#2 (permalink) Old 07-29-2010, 01:28 PM
OMFG another one!?
 
witeshark's Avatar
 
Join Date: Aug 2004
Location: Miami FL
Posts: 14,700
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
witeshark is just really nice witeshark is just really nice witeshark is just really nice witeshark is just really nice witeshark is just really nice
Well obviously there's a point there.

BMW

Sig by zeaq
witeshark is offline  
Sponsored Links
Advertisement
 
Reply

  BMW Forum - BimmerWerkz.com > BimmerWerkz > BMW News


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
User Tag List

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode



Similar Threads
Thread Thread Starter Forum Replies Last Post
Purchasing "Trade In" Vehicles on eBay JimMayor007 3-Series (E46, E90) 0 12-04-2007 02:31 PM
Ariel Atom vs. Electric "Super Car" 325eXTATIC Video Vault 3 05-07-2006 11:49 PM

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome