BMW 3 Series to be Re-Badged as 4 Series - BMW Forum -

LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 06-14-2011, 03:10 PM Thread Starter
Join Date: Jul 2010
Posts: 436
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s) has a little shameless behaviour in the past
(Thread Starter)
BMW 3 Series to be Re-Badged as 4 Series

Brand equity can take decades to build up. It's the sign of a business model that worked and has continued to work. So when you've got a name like the Big Mac you don't just toss it aside. That is, unless you're BMW. A new report suggests the German automaker will re-badge its 3 Series as the 4 Series.

Surely the folks from Bavaria haven't lost all their German sensibilities you must be asking yourself? And you'd be right. The 3 Series sedan will in fact carry on badge. The coupe and convertible models will, however, become 4 Series models.

This fits with BMW's 5 Series and 6 Series division, plus it apes similar badging strategies by Audi, with the A4/A5 and Mercedes-Benz with the C-Class/E-Class Coupe.

In addition, BMW will also adjust its numbering system for the 1 Series. As has been reported in the past, the hatchback models will retain the 1 Series badge (and will likely only be front-wheel drive), while the next-generation 1 Series coupe and convertible will instead be 2 Series versions.

A carefully thought out marketing strategy perhaps, but has BMW tossed out one good brand in the process? What about the M3?

More: BMW 3 Series to be Re-Badged as 4 Series on is offline  
Sponsored Links

  BMW Forum - > BimmerWerkz > BMW News

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
User Tag List

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Similar Threads
Thread Thread Starter Forum Replies Last Post
can 5 series parts work on 7 series bigbeam 1,6,7,8 - Series and Mini Cooper 3 05-19-2009 02:42 PM
Newbie Question: 1-Series vs 3-Series BigTuna Bimmer Talk/Motorsports Talk 3 02-24-2009 06:36 PM
19" ROH Drift R T1-S w/ 4 Toyo Proxes in northern Nj for 3 series 5 series rosati Wheels and Tires 4 10-18-2005 12:12 AM
3 & 5 Series Lights -- 3 Series Rims Twin Que Classifieds Sell & Buy 0 03-09-2004 01:00 PM
F/S 8 series parts and 5,7,8 series wheels ant81896 Classifieds Sell & Buy 0 09-06-2003 09:32 PM

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome