BMW 2 Series Set to Join Product Lineup as Automaker Files Trademarks - BMW Forum -

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post #1 of 1 (permalink) Old 10-22-2010, 09:48 AM Thread Starter
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BMW 2 Series Set to Join Product Lineup as Automaker Files Trademarks

BMW recently filed for U.S. trademarks for a selection of 2 Series badges, suggesting the German automaker is moving forward with plans to introduce several models between its 1 Series and 3 Series lineup. But not so fast. According to some reasonable speculation by the folks at Car & Driver, the 2 Series badge would actually be given to the next-generation of 1 Series models. Here's why:

In the coming years BMW is set to introduce numerous new front-drive vehicles based off the same platform. That platform will also be shared with the next-generation MINI Cooper. BMW will also roll out a second generation of its current 1 Series rear-drive models and in a bid to avoid product confusion the front-drivers will get the 1 Series badge while the rear-drive performance models will wear the 2.

Over in Europe BMW currently offers rear-drive 1 Series hatchbacks, while here we get the coupe and convertible only. This plan would have all the hatchback models converted to the front-drive layout and, therefore, remain 1 Series models while the second-generation 1 Series Coupe and Convertible will be offered in rear-drive.

The trademarks filed for include the 228, 230 and 235, which seems to indicate the use of six-cylinder powerplants, however, BMW is likely to offer 4-cylinder units in the near future most certainly with turbochargers. Possibly even more exciting is the June trademark application for the M2 badge. This model is likely to be the successor to the much-hyped 1 Series M Coupe.

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