2009 BMW X5 xDrive35d First Drive - BMW Forum - BimmerWerkz.com
 
LinkBack Thread Tools Display Modes
#1 (permalink) Old 02-13-2009, 03:49 PM
Administrator
 
administrator's Avatar
 
Join Date: Apr 2006
Posts: 460
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
administrator will become famous soon enough administrator will become famous soon enough
Garage
(Thread Starter)
2009 BMW X5 xDrive35d First Drive


Europeans have been enjoying the advantages that diesel engines provide for years. Not simply reserved for towing, luxury automakers like Mercedes-Benz, Audi and BMW offer many popular diesel variants overseas that cater to the transportation needs of the discerning masses. Despite this, diesel has long been associated with big rigs and pickup trucks in North America and shunned by those who drive, well, anything else. This is primarily due to the perception that they are loud, smelly and slow – not exactly terms that appear in most automakers' marketing campaigns. BMW is out to change that opinion and educate us Westerners on what our European friends have been hip to for ages.

Knowing full well that introducing premium luxury vehicles with diesel engines to North America will be an uphill battle, BMW engineers have gone to great lengths to ensure that they will not only meet our expectations, but that they will exceed them. This has been an ambitious project from the get-go as transforming negative perceptions is never an easy task – especially when it comes to the discriminating tastes and expectations of premium automobile buyers. Goals for this project consisted of such things as reducing CO2 emissions and improving fuel economy, all the while preserving the driving enjoyment and performance for which BMWs are known. Like I said, no easy task.

More: 2009 BMW X5 xDrive35d First Drive on AutoGuide.com
administrator is offline  
Sponsored Links
Advertisement
 
Reply

  BMW Forum - BimmerWerkz.com > BimmerWerkz > BMW News


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
User Tag List

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode



Similar Threads
Thread Thread Starter Forum Replies Last Post
Regarding purchasing BMW 328i 2009. deznium 3-Series (E46, E90) 2 12-23-2008 04:08 PM
2009 BMW 328I Sedan boby619 3-Series (E46, E90) 0 09-29-2008 09:16 AM
2009/2010 BMW M3 Sedan dascrow BMW News 3 05-19-2008 07:41 PM
Detroit '08 Preview: BMW does diesel, will show US-spec X5 xDrive35d and 335d administrator BMW News 7 01-06-2008 12:40 AM
2009 BMW Z4 Spy Shots CosmosBlack Bimmer Talk/Motorsports Talk 2 01-13-2007 08:51 PM

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome