Quite the contrary. I have no affiliation with BMW. I owned a 1997 528i (auto) followed by a 2001 530i (steptronic) and have just placed an order for a 2004 545i (stick shift).
I have spent as much $$ on BMW as anybody else (probably a little more than the average owner). Please note one thing carefully: I am a BMW admirer, not a fanatic. I am not a fanatic about anything actually! Times change, traditions change, opinions change, and even entire generations of people die and are replaced by another generation. While I am not anti-tradition, I am pro-progress. We cannot be stuck in the past. Sure the past is comfortable and we're used to it. Automotive designs that have come in the past have established a sense of what's "right" or what's supposed to look "good". These suppositions are subject to change, like fashion. Not everyone will agree with the general fashion trends in the automobile industry, but eventually a new definition of beauty will emerge. If you've kept abreast of changes in automobile design from the 50's through to today, and if you now extrapolate to 20 years in the future, how do you think cars will look? And will that be a bad thing? Actually, 20 years from now I would hope we earnestly move away from fossil fuel engines to cleaner alternatives while preserving the performance characteristics we're accustomed to.
I am also an Apple Computer admirer, but no one will "accuse" me of being an Apple fanatic because I try to stay objective. Cars and computers are a part of life, not the most important part, so I don't get very much worked up...when there are still plenty of choices on the market.
By the way, if I really did not like the new 5-series I would NOT have ordered one. Like I said, I'm an admirer, not an "enthusiast" and most certainly not a "fanatic".