Maybe the driver is a female. :wink Try using some Eagle One Protectant Gel or any other protectant product. It won't take the scratch out, but it will hide/blend the scratch with the leather. Works for me. Hope this helps.
<img src='http://www.bmw-forums.com/forum/uploads/post-39-1071243759.jpg' border='0' alt='user posted image' />