Spoke with my dealer. I hate to call the dealer on such a lame item. His reply? It's a defect. But, since it's still within the "free maintenance" with less than 36K, he ordered me a new one. I took the center cup holders out and the coin holder. My beef? Why the bloody hell are those pieces so hard to remove? The clips on the coin holder broke when I removed them. Lucky for me the clips on the permanent console (the e-brake surround) didn't break. For cripes sake, if you spill something within the cup holder, wouldn't it be nice to be able to take it out easily for cleaning? WTF?
So, the short of it is, I get a new coin holder. But, since I plan on keeping the car, I'm not going to use it for coins. If I get something stuck in there now, it's my dime so to speak.