I see more women in bmw's than I do men. Personally, I do think that you can have your cake and eat it to. BMWs were and continue to be drivers cars, however they have also continued to add luxuries and ameneties along the way. Seriously, how many people are there are driving pedal to the floor 100% of the time? I rarely get to do any spirited driving, but I like being able to when I can. That's what BMW offers throughout it's entire line(although not much so in the SUV/XUV section) and does a good job. People can be picky about styling - that's fine.
But from a sales point the new BMW's are going to run right over previous models. The new 7 is the best selling 7 series. The new 5 has beat out last years e39 second half sales.
Here's a quote from me using information I found online regarding BMW sales on another site:
While we're on the subject of BMW... ;-) they are setting record high sales for their car lineup. They broke last years record setting sales by 1.6%. That doesn't include MINI sales that grew 24% over last years sales. Doesn't sound like BMW is having any issues, nor does it sound like the new 5er is going to send BMW into a tailspin:
"One of the deciding factors in the setting of the new record was the success of the new BMW 5 Series, which was launched globally in July 2003. By the end of 2003, approximately 70,000 new 5 Series Sedans were sold. All in all, the BMW 5 Series attained an increase in sales of some 37 percent in the second half of the year, compared to the previous year."
Also, end of the year numbers for 2003 divided down to models is a little tough to find but I did find some information on 3rd quarter statments with the 3rd quarter up 1.4% and overall at the end of the 3rd @ 5.1% for the 7-series sedan.