For what it's worth,
After much research I, and another gent on another BMW site, have discovered a company, Powerchip USA, that is doing an ECU mod for the lowly 328i. The gent I refer to is taking his car in on Monday Mar.23 and will advise the outcome. He is going to do before and after dyno runs. Powerchip representatives claim 22-26 HP gain and torque about the same at the rear wheels. They do want $690. for the product. They send you a cable and one must have a lap top and wireless. You must download all your cars info., send it to them and then they send you a program for your specific car, modifications and fuel burned considered. There is also a company in the UK that does the same but you have to send them your ECU. They are considerably cheaper but then you have to consider shipping. See below links.
Powerchip Paramount Performance Ltd - Engine tuning, Chip tuning, Diesel tuning, Viezu Technologies