My final two choices were between a cert-used 2003 320iA and a new 2004 Accord V6 Coupe(A). The Accord was several thousand dollars(C$) cheaper. In terms of sheer performance, the Accord won hands down: 0-60 in under 7sec. Even the 330iA would find that hard to beat. In terms of interior fittings, the Accord had all the trimmings - leather, dual climate, electric seats, great sound system. Long term cost of ownership and depreciation, about equal. BUT - the Bimmer fitted me like a comfortable glove. It felt so much better, I was One with the car. That was the winner for me. Oh... and it was, after all, a Bimmer.