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BMW Bests Lexus in Luxury Sales Race for Third Straight Month
Sep 03, 2010 - 11:07 AM - by AutoGuide.com

BMW's continued sales success and repeated declines at Lexus, the U.S. market's luxury leader, have now put the German automaker ahead of its Japanese competitor for the third straight month. In August Lexus suffered yet another loss with sales down 15 percent compared to August of last year, totaling 19,465 units.During the same month, BMW managed to move 19,540 vehicles (up 1.6 percent) with strongest growth for the 1 Series and 7 Series.

Part of the blame lies with the bad press generated by the significant number of Toyota recalls, while the Lexus brand wasn't without its own problems, issuing recalls for both the LS460 and GX460. Stale Lexus models are also to blame, with little in the way of new product, while both BMW and Mercedes continue to churn out new cars.

BMW has made it clear that it intends to become the number one luxury brand in the U.S. and is gaining ground on Lexus.

For the year, however, Lexus still remains in top spot with 145,490 units (and 11 percent increase), while Mercedes takes up second place with 139,867 units (up 18 percent) and BMW trailing just behind with 139,236 units – an increase of 7.8 percent.

More: BMW Bests Lexus in Luxury Sales Race for Third Straight Month on AutoGuide.com
0 Replies | 1 Views
Hamann Releases Menacing New 'Evo' Bumper for the BMW 7 Series
Sep 02, 2010 - 9:52 AM - by AutoGuide.com

We don't have our hands on the official press release from Hamann yet, but it looks like they've released a fine collection of goods for the BMW 7-Series. And as with all Hamann tuning packages, we see no big surprises other than a variation of front ends available to complement the rest of their standard body upgrades.

Given that BMW 7-Series owners are normally of an older demographic, having a variety of options from Hamann comes as no surprise. For those looking to customize but keep it simple, there's a front spoiler option to go with the side skirts and rear diffuser insert. In the rear are traditional Hamann-styled trunk and roof spoilers. It looks like they also offer a set of vented fenders that seem out of place (to us) on the luxury sedan.

Now those looking for a sportier look can opt for a front bumper which is surprisingly mild and fits the style of the 7-Series body quite well. In fact it lends a little bit of the 3-Series look to the front end which is subtle and clean.

And those looking for the ultimate in customization is the Evo front bumper which is definitely more aggressive than the standard front bumper with the addition of a lower profile design. It reminds us of the difference between a standard E90 front and the M-Tech E90 front bumper. The front bumpers look to come with optional LEDs.

As always, Hamann has a collection of wheels to choose from to outfit the car and a quad-tipped exhaust system. We'll be sure to update this post when we get the official press release.

More: Hamann Releases Menacing New 'Evo' Bumper for the BMW 7 Series on AutoGuide.com
1 Reply | 39 Views
BMW M3 Tiger Edition Photos Released
Sep 01, 2010 - 5:14 PM - by AutoGuide.com

The BMW M3 Tiger Edition, aka the M3 for people who like Mixed Martial Arts and t-shirts with rhinestones, is only going to be launched in China, but that hasn't stopped BMW from releasing a photo gallery of the car.

The gallery shows a bunch of actors doing some "Crouching Tiger, Hidden Dragon"-style acrobatics, as well as a radioactive orange paint. Unfortunately, the Ed Hardy Tiger motif interior is not on display.

More: BMW M3 Tiger Edition Photos Released on AutoGuide.com
0 Replies | 47 Views
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» Current Poll
What type of BMW do you own? (Or previously owned)
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X3 - 0.78%
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27 Votes
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15 Votes
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90 Votes
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